Genting make further inroads into Birmingham

It was only last week that Genting Casino announced they had tied up a sponsorship deal with English Premier League club Aston Villa. This was a great boon for those who like local companies backing the team because Genting have their UK base set up in the city. After Villa’s rivals, Birmingham City were relegated to the Championship, there was only club that Genting could turn to and ensure they would be getting the most publicity throughout the football season. It also gave Villa fans one more reason to gloat over their neighbours.

Genting is taking over Birmingham

However, it seems as though Genting were not prepared to stop at Villa with their inroads into the city as planning permission was granted for a new casino and leisure complex. The complex, which is said to rank as a “massive” complex and is based at the NEC in Birmingham is being put together and fronted by Genting Casinos. The fact that the company’s logo will be plastered on the Villa home and away kit will give the entire city a reminder of the name, making this new casino one that will be on everybody’s lips by the time it comes to open.

Plenty of benefits for the Brummies

Even if you are not a football fan though, the casino does sound as though it will have plenty to offer for everyone in the local community. It is hoped that the new complex could bring over 1,000 jobs to the city, which is obviously going to be of great benefit in these tough economic times. Other benefits of the complex will be the spa, cinema, hotel, banqueting and conference facilities. It is even hoped that there will be designer shopping outlets attached to the complex making it a place that a family could feasibly spend all day in.

The main importance will come with the casino though and a massive venture in such a grand location is likely to be a huge success. The fact that the NEC is considered a major stop in the city with according transport links makes this an ideal choice to set up a new massive casino. Attaching a new project to an existing landmark is a great way to make people aware of it and should ensure that all of Birmingham is eagerly anticipating their new casino. You get the feeling that even Birmingham City fans will be happy to put club allegiances aside and try their luck inside the Genting Casino.

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